AGRICULTURAL PRODUCTION POSITIONING STRATEGY

Agricultural Production

Agricultural production is not keeping up with the world demand for food because the human population is increasing faster than agriculture’s food production capability (Pimentel et al., 1999). Uneven distribution of food, the inability of the poor to purchase food, and political unrest also threaten world food security for human society. Currently, more than 3 billion humans worldwide are maln...

Positioning California’s Agricultural Cooperatives for the Future

Recent issues of ARE Update featured articles evaluating the failures of two California marketing cooperatives, Tri Valley Growers (TVG) and Rice Growers Association (RGA). Along with Blue Anchor’s dissolution and Calavo’s conversion, these combined events have created doubts about the future of cooperatives in California agriculture. Restructured forms of cooperatives are emerging. For example...

rethinking agricultural production collectivities

Brand Positioning Strategy Using Search Engine Marketing

Whether and how firms can employ relative rankings in search engine results pages (SERPs) to differentiate their brands from competitors in cyberspace remains a critical, puzzling issue in e-commerce research. By synthesizing relevant literature from cognitive psychology, marketing, and e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning on...

Soil Amendments for Agricultural Production

The word organic, applied to fertilizers, indicates that the nutrients are derived from the remains or by‐products of a once‐living organism. Farmers are continually searching for alternatives to synthetic inorganic fertilizers to alleviate the escalating production costs associated with the increasing costs of energy and fertilizers and the problems of soil and surface water deterioration asso...